《商务英语函电(第2版)》是根据高等职业教育的培养目标编写的,以实用为主,够用为度,突出能力培养。在第1版的基础上,新增一个单元(代理), 进一步完善了外贸工作流程;重新撰写了13单元,着重讲述了合同的类型及结构,增添了合同中的条款术语和各种不同的表达方法;每单元有针对性地增添了一些练习;适时更新了第1版的实例,选用了大量国际商务活动最新的资料,使教材更具有时代感。全书共分15单元,内容包括:商务书信的编写,建立商务关系,询盘、报盘和还盘,订单,支付方式, 催开和修改信用证,包装和运输,保险,投诉、索赔和理赔,签订合同,代理和对外贸易中的各种单证。《商务英语函电(第2版)》可作为三年制、二年制高等职业技术学院、高等专科学校、成人教育学院等大专层次的商务英语专业教材,也可作为广大自学者及外贸工作者的自学用书。
随着中国正式加入WTO ,国际经济贸易迅速发展,对不同层次人才的需求不断扩大。本教材根据高等职业教育培养目标,充分体现高等职业教育的特色,以实用为主,够用为度。遵循了结合实际业务,突出能力培养,强化实际应用的原则。教学目标是使学生熟悉国际商务活动中的各个环节和特点,掌握商务英语函电的基本词汇、句型和格式,学会撰写规范的商务英语函电,切实培养学生运用英语解决商务活动中实际问题的能力,为国家培养从事国际商务工作的高等应用型人才。
本教材编写特点有:①以对外经贸商务活动中的成交过程为主线;②信函范例精选商务活动的最新材料和实例;③练习形式多样化,体现实用性、针对性。力求做到学用结合,学以致用,学后会用;④总结列举典型例句;⑤给出参考译文及练习答案,便于学生自主学习。
本教材共有14个单元,每单元可用4学时完成,也可以根据具体教学情况自行安排。
编写工作是在21世纪高职高专系列教材编委会的指导下进行的。本教材由齐智英担任主编,党廷显担任主审。第一、二单元由齐智英编写,第三、四、五单元由李舒瑜编写,第六、十三单元由郑国富编写;第七、八单元由罗海锋编写;第九、十单元由王冕编写;第十一、十二单元由姚红编写;第十四单元由曹瑞明编写。
由于编写时间和水平有限,不妥之处在所难免,敬祈指导。
Unit 1 Business Letter Writing
1.1 Essential Qualities of Business Letters
1.2 Layout of Business Letter
1.3 Format of Business Letter
1.4 Addressing an Envelope
Unit 2 The Tendency of Business Correspondence
2.1 Telex
2.2 Fax
2.3 E-mail
Unit 3 Establishing Business Relations
3.1 Self-introduction
3.2 A Reply to a Self-introduction
3.3 Request for the Establishment of Business Relations
3.4 A Reply to the Request for the Establishment of Business Relations
Unit 4 Enquiries & Offers
4.1 Making an Enquiry
4.2 Reply to an Enquiry
4.3 Making a Firm Offer
4.4 Making a Voluntary Offer
Unit 5 Counter Offers
5.1 Making a Counter Offer
5.2 Declining Price Reduction
5. 3 Concession on Price
5. 4 Advising to Accept the Offer
Unit 6 Orders
6.1 Placing an Order
6.2 Declining the Order
6.3 Covering Letter with Order Form
6.4 Acknowledgement of Order
Unit 7 Terms of Payment
7.1Requesting for Paymen by D/A
7.2 Accepting D/A Terms
7.3 Proposing to Pay by D/P at Sight
7.4 Proposing to Pay by D/P after Sight
Unit 8 Establishment and Amendment to L/C
8.1 Application for Establishment of I./C
8.2 Urging Establishment of L/C
8.3 Application for Amendment of L/C
8.4 Asking for Extension of L/C
Unit 9 Packing
9.1 Packing Requirement
9.2 About Inner Packing
9.3 About Outer Packing
Unit 10 Shipment
10.1 Shipping Instructions
10.2 Shipping Advice
10.3 Urging Shipment
10.4 Proposing Partial Shipment and Trans hioment
Unit 11 Insurance
11.1 Asking for Insurance Arrangement
11.2 Reply to an Insurance Application
11.3 Request for Excessive Insurance
11.4 Insurance Policy
Unitl2 Complaints, Claims and Adjustments
12.1 Complaint of Wrong Dispatch
12.2 Apologizing for the Complaint
12.3 Lodging a Claim for Damaged Goods
12.4 Acceptance of a Claim
Unit 13 Businesses Contract
13.1 The Types of a Contract
13.2 The Structure of a Contract
13.3 Terms and Conditions
13.4 Specimens of Contract
Unit 14 Agency
14.1 Asking for Sole Agency
14.2 A Favorable Reply
Unit 15 Documents in International Trade
15.1 Commercial Invoice
15.2 Packing List
15.3 Certificate of Origin
15.4 Weight Memo
15.5 Bill of Lading
15.6 Draft (Bill of Exchange)
15.7 Letter of Credit
参考译文
参考答案
参考文献