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深解区块链:用技术拓宽商业的边界 定 价:¥78 中 教 价:¥42.90 (5.50折)促销 库 存 数: 0
本书基于作者20多年的信息技术行业的工作经验、丰富的区块链企业投资经验,通过跟踪和研究行业发展,以及参与行业研讨会和拜访企业等方式,结合全球区块链的关键核心应用案例,深入浅出地从区块链对人们的影响切入,以人们深切体会的变化和体验为基础,为读者普及了区块链技术对人们日常生活和工作方式,以及社会结构产生的影响等。此外,作者预测了未来区块链技术可以开拓的商业场景和机会,以让人们更好地适应世界的变化。
孙霄汉上海竑观资产管理有限公司管理合伙人/执行董事,复旦经济学院-杜伦大学博士,亚洲区块链学会荣誉顾问,东华大学区块链实验室高级顾问,西安电子科技大学区块链孵化器创业创新导师,福布斯中国科技与投资的撰稿人,区块链媒体-火星财经的专栏作者。曾任职福建星网锐捷网络股份有限公司(A股上市公司)担任副总经理,Dell(戴尔)科技集团担任高级运营总监,主导的项目获得"迈克.戴尔”总裁奖。主要研究及投资领域包括信息科技、半导体硬件设备、大数据、人工智能领域硬件和软件、物联网、区块链等行业的技术发展路线、行业发展方向及其商业模式、价值链创新等,成功案例有:企查查、聚信立、倍业科技等投资项目。
目录
第1章 区块链对人们的影响···························································1 1.1 区块链改变工作环境···························································1 1.1.1 公司模式的变化························································1 1.1.2 公司边界越来越模糊··················································5 1.1.3 产品研发从迭代到裂变···············································5 1.1.4 员工激励多元化························································8 1.2 区块链改变生活方式···························································9 1.2.1 信息控制权交回用户··················································9 1.2.2 点对点支付更便捷···················································10 1.2.3 就业更为灵活和自由················································11 1.2.4 信用社会促进交流···················································13 1.3 区块链改变金融体系的分配方式··········································16 1.3.1 收入结构多元化······················································16 1.3.2 激励机制程序化······················································18 1.3.3 分配方式公平化······················································20 第2章 区块链开启的商业机会······················································23 2.1 区块链应用的三个层级······················································23 2.1.1 区块链作为加密货币················································23 2.1.2 区块链作为通证······················································24 2.1.3 区块链作为分布式商业基础设施································25 2.2 区块链的核心优势及可以解决的问题····································26 2.2.1 区块链的核心优势···················································26 2.2.2 可以解决的问题······················································27 2.3 区块链赋予的新商业机会···················································45 2.3.1 金融科技的新范式···················································45 2.3.2 银行结算的新业态···················································45 2.3.3 法律与政务的新变化················································47 2.3.4 传统制造业的新机遇················································49 第3章 区块链突破了新一代信息技术的界限····································51 3.1 当区块链遇到物联网·························································51 3.1.1 Web 3.0································································52 3.1.2 产品溯源与物联网···················································55 3.1.3 工业互联网与数字工厂·············································58 3.2 当区块链遇到大数据·························································60 3.2.1 数字存证与法律维权················································60 3.2.2 数据加密与数据安全、数据共享································62 3.2.3 集中与分布式数据库二分天下···································64 3.3 当区块链遇到人工智能······················································65 3.3.1 智能合约与数字化交易·············································65 3.3.2 物联网硬件设备更加安全、可扩展·····························67 3.3.3 机器之间可交易······················································70 第4章 区块链重构数字化转型的逻辑·············································75 4.1 服务模式转型的趋势·························································75 4.1.1 数据智能化····························································75 4.1.2 资源配置优化·························································77 4.1.3 重新定义数据智能的规则·········································80 4.1.4 重新定义生态体系···················································82 4.2 智能合约定义企业服务······················································84 4.2.1 智能合约定义服务产品·············································84 4.2.2 智能合约定义服务流程·············································86 4.2.3 智能合约定义服务方式·············································88 4.2.4 智能合约定义服务生态·············································90 4.3 构建可信区块链应用生态···················································91 4.3.1 如何创建一个智能合约组织······································91 4.3.2 让大规模协同成为现实·············································92 4.3.3 打造透明的信任机器················································94 第5章 创业者如何All In区块链····················································97 5.1 创业者需知道的·······························································98 5.1.1 区块链的技术价值···················································98 5.1.2 比特币不是区块链···················································99 5.1.3 区块链商业生态系统···············································100 5.1.4 公有链·································································102 5.1.5 巨头们对区块链的态度············································104 5.1.6 区块链与其他技术的相互影响··································105 5.2 创业者需关注的关键能力··················································107 5.2.1 对市场的倾听能力··················································107 5.2.2 对市场的辨析能力··················································108 5.2.3 排除干扰能力························································109 5.3 创业者的思维模式···························································110 5.3.1 慢即快,少即多·····················································110 5.3.2 发散性和收敛性·····················································111 5.3.3 开放式和封闭式·····················································112 第6章 区块链在金融服务领域的应用············································114 6.1 贸易金融·······································································114 6.1.1 云象区块链开发的区块链信用证流转平台···················114 6.1.2 云象区块链的福费廷业务平台··································116 6.1.3 云象区块链开发的区块链数字存证平台······················117 6.1.4 浙商银行的移动数字汇票平台··································120 6.2 金融资产交易·································································122 6.2.1 云象区块链开发的金融产品发行审核监管系统·············122 6.2.2 云象区块链开发的区块链股权交易平台······················124 6.3 供应链金融····································································125 6.3.1 云象区块链开发的供应链金融服务系统······················125 6.3.2 云象区块链开发的区块链互联网支付·························127 6.3.3 供应链溯源:汽车身份标识管理·······························128 6.3.4 区块链电子发票·····················································131 第7章 区块链在实体经济领域的应用············································133 7.1 区块链+物联网·······························································133 7.1.1 IOTA智能加油站···················································134 7.1.2 唯信工业企业生产安全数字化管理平台······················135 7.1.3 可持续的时尚服务··················································137 7.2 区块链+大数据·······························································138 7.2.1 数据隐私和确权:Zyskind········································139 7.2.2 纸贵科技版权存证系统············································141 7.3 医疗、工业、能源、农业领域的应用案例·····························142 7.3.1 医疗:Pokitdok和临床试验管理································142 7.3.2 工业:SKUChain云供应链平台·································145 7.3.3 能源:互动式电网和能源即服务·······························147 7.3.4 农业:Ripe和Ambrosus··········································149 第8章 区块链在社会领域的应用··················································153 8.1 社交、游戏领域的应用案例···············································153 8.1.1 社交:CastBox和ENT············································153 8.1.2 游戏:Cryptokitties迷恋猫和加密兔···························155 8.2 旅游、娱乐领域的应用案例···············································157 8.2.1 旅游:Winding Tree和Cool Cousin································157 8.2.2 娱乐:Choon和OMI··············································160 8.3 房地产领域的应用案例·····················································166 8.3.1 ChromaWay房产中介·············································166 8.3.2 Propy··································································168 第9章 区块链在公共服务领域的应用············································170 9.1 公益福利领域的应用案例··················································170 9.1.1 Follow My Vote投票软件·········································170 9.1.2 BitGive慈善基金会················································172 9.1.3 BitNation项目·······················································173 9.2 政务管理领域的应用案例··················································174 9.2.1 E-Estonia······························································175 9.2.2 Zug数字ID··························································175 9.3 文化教育领域的应用案例··················································178 9.3.1 EDUBLOCS项目···················································178 9.3.2 DISCIPLINA项目··················································179 9.3.3 Blockcerts学历认证平台··········································181 附录A 区块链项目的价值评估模型················································182 附录B 区块链常用术语(A~Z)··················································185 结语··························································································195 参考文献····················································································197
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