随着我国改革开放和社会主义市场经济的快速推进,中国经济已经连续30多年保持着高速增长的态势,并进入了一个最为活跃的经济发展时期。近年来,随着我国加入WTO后有关承诺条款的逐步兑现,众多外资工商企业纷纷抢滩登陆、进军中国市场,不仅使我国迅速融入全球经济一体化进程,而且也更加凸显中国市场的国际化特征。
外向型经济依靠外语工具支撑,国际贸易、商务活动的顺利开展需要大批英语人才作保证。商务英语涉及国际贸易、商务往来、通关报检、运输仓储、会展旅游等各领域,并在国际交往、商务活动、文化交流、促进经济发展、丰富社会生活、构建和谐社会、弘扬中华文化等方面发挥着越来越大的作用,因而成为我国经济发展的重要支撑,在我国外向型经济发展中占有举足轻重的位置。
当前,面对世界经济的迅猛发展和国际市场激烈竞争的压力,我国企业要生存就必须走出国门,中国经济要发展就必须参与国际竞争。为此急需大量既懂专业知识,又掌握外语工具的新型商务英语人才。加强商务英语的推广普及,加速商务英语专业知识技能型应用人才的培养,已成为我国经济转型发展亟待解决的问题。
需求促进专业建设,市场驱动人才培养,针对我国高校商务英语教材陈旧,知识老化而急需更新的问题,为了配合“北京市国际化大都市”的建设,适应国家经济发展、满足社会商务英语人才市场需求,扶助“中、小、微”企业发展,也为了解决学生就业问题,在北京联合大学、燕山大学、北京交通大学、山西大学、北方工业大学、郑州大学等全国10多所高校的支持下,我们组织多年从事商务英语教学和实践活动的国内知名专家教授及业界精英,共同精心编撰了此套教材,旨在提高我国商务英语专业大学生和从业者的专业技术素质,更好地服务于我国外向型经济。
本套教材作为普通高等院校商务英语专业的特色教材,融入了商务英语最新教学理念,强化“听、说、读、写、译”理论与实践的紧密结合,注重岗位技能应用方法、应用能力的培养训练,并为中国教育部考试中心与英国剑桥大学考试委员会联合组织的剑桥商务英语证书(Business English Certificate)考试打好基础。
本套系列教材根据高等院校“商务英语”专业教学大纲和课程设置,包括《商务英语阅读》、《商务英语写作》等5本教材。教材的出版对商务英语从业人员的教育培训,对帮助学生尽快熟悉商务英语操作规程与业务服务,毕业后能够顺利走上社会具有特殊意义。
本套教材既可作为普通高等院校“商务英语”专业教学的首选教材,也可以作为商务、贸易、工商企业在职员工的培训教材。
牟惟仲
2013年10月
Unit 1 An Introduction to Interpretation
Unit 2 Ceremonial Address
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Retelling
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit3 Company Profile
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Shadowing and Sight Interpreting
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 4 News Conference
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Note-taking
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 5 Public Relations
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Numbers(I)
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 6 Business Visit
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Numbers(II)
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 7 Business Interview
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Linear and Reverse Interpretation
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 8 Business Conference
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Diction
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 9 Business Negotiation
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Conversion of Parts of Speech
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 10 Advertising and Publicity
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Reconstruction of Sentences
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 11 Business Management
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-takino Practice
Section 6 Interpreting Skills--Tackling Long Sentences
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 12 Marketing
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Idioms
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 13 Business Investment
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Vague Expressions
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 14 Business Strategy
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--on Cultural Differences
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit 15 Comoany Pefformance
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Identification of Linguistic Styles
Section 7 Interpreting Practice
Section 8 Culture Notes
Unit16 Transportation and Logistics
Section 1 Background Knowledge
Section 2 Interpreting Warm-up
Section 3 Sight Interpreting
Section 4 Listening and Interpreting
Section 5 Note-taking Practice
Section 6 Interpreting Skills--Dealing with Unexpected Situations
Section 7 Interpreting Practice
Section 8 Culture Notes
References