《随身查——淘宝开店与经营技巧（全彩便查版）》以问题式技巧的形式，介绍了淘宝网开店与经营的各种相关技能技巧知识，内容包括网上开店的准备、进货、拍摄与修饰商品图片、申请与设置淘宝账户、商品的发布与展示、店铺装修、推广与营销、买卖交易、账务处理、发货与售后保障、提升信誉、安全维护等方面的知识。
◆ 问题式技巧查询，快速方便！
◆ 全彩印精巧开本，易读便携！
◆ 技巧丰富,221个实用技巧来源于作者多年工作积累和实际使用困惑，定能帮您有效解决实际问题
◆ 快速易查,直接使用疑难问题关键字作为技巧名称，有助于您快速、准确地查阅并解决疑难问题
◆ 讲解科学,针对每个问题式技巧先描述其具体表现状况，后以步骤图解形式讲述具体解决方法，并辅以丰富的图上操作位置和动作提示，极大提高您的学习效率和效果
◆ 全彩便携,彩色印刷加之精巧开本，美观易读的同时便于您随身携带学习

技巧丰富：221个实用技巧来源于作者多年工作积累和实际使用困惑，定能帮您有效解决实际问题快速易查：直接使用疑难问题关键字作为技巧名称，有助于您快速准确地查阅并解决疑难问题 讲解科学：针对每个问题技巧先描述其具体表现状况，后以步骤图解形式讲述具体解决方法，并辅以丰富的图上操作位置和动作提示，极大提高您的学习效率和效果全彩便携：彩色印刷加之精巧开本，美观易读的同时便于您随身携带学习

前沿文化工作室，由数位具有多年大学或培训班计算机教育经验的资深教师和作者组成，从2003年开始计算机图书创作，具有丰富的图书出版经验，曾出版著作上百部。

第 01 章 网上开店准备技巧
1.1 开店之前准备技巧································································ 1
001 网上开店有哪些优势 ···································································1
002 网店与普通商店有什么区别 ·······················································2
003 网店都有哪些销售模式 ·······························································2
004 网上开店能出售的商品种类 ·······················································3
005 网上开店需要哪些软硬件支持 ···················································5
1.2 网上开店规划技巧································································ 7
006 如何进行网购人群分析 ·······························································7
007 如何进行网上店铺的规划 ···························································7
008 如何选择合适的开店平台 ···························································8
009 如何选择合适的经营方式 ···························································9
010 如何检验自己的开店实力 ·························································10
1.3 网上开店实战准备······························································ 12 第 01 章 网上开店准备技巧
1.1 开店之前准备技巧································································ 1
001 网上开店有哪些优势 ···································································1
002 网店与普通商店有什么区别 ·······················································2
003 网店都有哪些销售模式 ·······························································2
004 网上开店能出售的商品种类 ·······················································3
005 网上开店需要哪些软硬件支持 ···················································5
1.2 网上开店规划技巧································································ 7
006 如何进行网购人群分析 ·······························································7
007 如何进行网上店铺的规划 ···························································7
008 如何选择合适的开店平台 ···························································8
009 如何选择合适的经营方式 ···························································9
010 如何检验自己的开店实力 ·························································10
1.3 网上开店实战准备······························································ 12
011 熟悉网上开店流程 ·····································································12
012 如何定位自己要销售的商品 ·····················································13
013 如何分析自有商品是否有销售优势 ·········································14
第 02 章 网店货源进货技巧
2.1 实体货源批发技巧······························································ 16
014 如何寻找进货的突破点 ·····························································16
015 如何找到适合自己销售的商品 ·················································16
016 如何偷师学艺寻找热卖宝贝 ·····················································17
017 如何在批发市场批发商品 ·························································18
018 如何和批发商砍价 ·····································································18
019 如何寻找厂家货源 ·····································································19
020 如何寻找外贸货源 ·····································································19
021 如何寻找国外新潮宝贝 ·····························································20
022 如何寻找库存货源 ·····································································20
023 如何寻找特色货源 ·····································································21
2.2 网上货源批发技巧······························································ 21
024 如何注册阿里巴巴 ·····································································21
025 如何登录阿里巴巴 ·····································································22
026 如何通过关键字寻找货源 ·························································22
027 如何通过分类查找寻找货源 ·····················································23
028 如何在线发布进货需求 ·····························································23
029 如何在线订购商品 ·····································································24
2.3 代销货源进货技巧······························································ 25
030 如何搜寻分销网站 ·····································································25
031 如何获取分销资格 ·····································································26
032 如何与代销商套近乎 ·································································27
033 如何下载代销数据包 ·································································27
2.4 虚拟货源进货技巧···································