本书以话题为核心,语言技能为主线,共分8个单元,每单元由Learning Objectives,Lead-in,Embracing English,Extending Your English和Self-evaluation 5个模块构成,在扩大阅读量的同时对英语阅读基本技能进行训练。
Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What Does Corporate Culture Really Mean?
Text B Components of a Great Corporate Culture
Section C Extending Your English
I.Approaching the reading skill: Reading between the lines (理解文章字里行间的含义)1
II.Applying the reading skill: Cultural Diversity in the Workplace
III.Job skill: Reading and understanding incident and progress report (读懂事故报告与进度报告)
Section D Self-evaluation
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A How Does a Trademark Work?
Text B Building a Strong Brand
Section C Extending Your English
I.Approaching the reading skill:Reading between the lines (理解文章字里行间的含义)2
II.Applying the reading skill: The Power of Branding
III.Job skill:Reading and understanding a travel report (读懂差旅报告)
Section D Self-evaluation
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Forming of the Board Directors
Text B The Concept of Corporate Govemance with the Board
Section C Extending Your English
I.Approaching the reading skill: Understanding the tones (理解作者的语气)1
II.Applying the reading skill: Should a Private Company Have a Board of Directors?
III.Job skill: Reading and understanding summaries (读懂摘要)
Section D Self-evaluation
Unit 4 Stock Market
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Stock Market Bubble
Text B Befiavior of the Stock Market
Section C Extending Your English
I.Approaching the reading skill:Understanding the tones (理解作者的语气) 2
II.Applying the reading skill: America's Stock Market: Better Than the Alternatives
III.Job skill: Reading and understanding advertisements (读懂广告)
Section D Self-evaluation
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A A Global Marketing Strategy
Text B Go West, E-Tailers!
Section C Extending Your English
I.Approaching the reading skill:Outlining the text (概括文章要点) 1
II.Applying the reading skill: Technology Helps Business Go Global
III.Job skill: Reading and understanding fliers and brochures (读懂小广告传单与宣传册)
Section D Self-evaluation
Unit 6 Vision of the Company
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Get Employees Excited About Your Business Vision
Text B Building Your Company's Vision
Section C Extending Your English
I.Approaching the reading skill: Outlining the text (概括文章要点)2
II.Applying the reading skill: Company Vision Statement and Business Planning
III.Job skill:Reading and understanding instructions and procedure descriptions(读懂说明书)
Section D Self-evaluation
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A The Business Geek: Not an Oxymoron
Text B Why Business Needs More Geeks?
Section C Extending Your English
I.Approaching the reading skill: Understanding the author's purpose (理解作者意图) 1
II.Applying the reading skill: Look for the Natural Leaders Among Your Geeks
III.Job skill: Reading and understanding foreign trade documents (读懂外贸单证)1
Section D Self-evaluation
Unit 8 Top 500
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Being a Fortune 500 Company
Text B 10% of Global 500 Produce 73% of Greenhouse Gases
Section C Extending Your English
I.Approaching the reading skill: Understanding the author's purpose (理解作者意图)2
II.Applying the reading skill: World's 500 Largest Corporations in 2013: the ChineseAre Rising
III.Job skill: Reading and understanding foreign trade documents (读懂外贸单证2)
Section D Self-evaluation
New Words and Expressions