“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则,以话题为核心,语言技能为主线,结合职业资格证书考试的题型精心设计了任务型活动,英语语言和商务交际双项基本功的练习贯穿每个教学单元。《新商务英语听说教程/国家“十二五”职业规划教材》为《新商务英语听说教程4》,由彭丽主编,分为8个单元,每单元由Learning Objectives,Lead-in,Listening Focus,Work Step by Step和After-class Activities 5个模块构成,组织和安排不同层次和多种形式的听、说活动,对英语的听和说的基本技能进行训练。
《新商务英语听说教程/国家“十二五”职业规划教材》可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的二年级学生使用。
《新商务英语听说教程》是以《国家中长期教育改革和发展规划纲要(2010—2020年)》及高等职业教育商务英语专业教学标准为依据,以高职院校商务英语专业学生的就业需求为导向编写而成的。本教材是“新商务英语教程”系列教材的主干教材之一。教材的编写着眼于夯实高职院校商务英语专业学生的英语基础,致力于英语语言和商务交际双项基本功的培养,同时注重学生的自主学习和合作学习能力的开发,以解决实际问题为纽带,实现理论、实践、知识、技能与情感态度的有机融合。
本教材为《新商务英语听说教程4》,供高职高专商务英语专业和应用英语专业二年级学生使用。该教材具有如下鲜明特色:
1.全系列教材与同一级别的《新商务英语综合教程》、《新商务英语阅读教程》主题一致,横向贯通,使语言材料在同一层面上以多种形式展开并复现,使学生在不同情况下反复接触同一话题的多种表达形式,有利于他们掌握并牢记所学知识。
2.针对性强,难度适中。本教材为高职商务英语专业二年级学生量身设计,以其认知水平、生活经验和兴趣等为出发点,在内容的编排上由浅入深,循序渐进,更有利于学生的语言能力和职业素养的培养与提高。
3.任务导向,突出功能。在本教材中,话题、功能与任务相结合,以任务为导向,功能为主线组织教学单元,安排不同层次和多种形式的听、说活动,体现模块化、系列化的特色。
4.交互性强,情景丰富。本教材听说并举,两者交替进行,相辅相成,逐步深入;交际情景丰富,有分别进行的模拟独白,有两人一组的情景对话,还有多人合作的角色扮演。
5.形式活泼,寓教于乐。教材内容新颖活泼,图、文、声、像相结合,形象生动,直观鲜明,尤其是视频片段的引入能够有效激发学生的学习兴趣。
本教材共8个单元,每单元由以下几个部分组成:
Learning Objectives 提出学生通过本单元学习,预期达到的专项听力技能目标、信息摄取能力目标以及语言输出能力目标。
Section A: Lead-in 包括“Icebreaker”和“Reading Aloud”两部分。“Icebreaker”是用于激活学生学习状态的热身活动。通过看图片回答问题,复习上单元的知识,引入本单元主题,有良好的承上启下作用,使学生能够自然地进入学习状态。“Reading Aloud”是听说训练之前的朗读练习。使学生通过开口朗读与本单元主题相关的文本,一方面锻炼朗读能力,另一方面了解单元主题,为后续听说活动做准备。
Section B: Listening Focus侧重培养学生专项听力技能。训练内容为本单元出现率较高的语音现象或商务内容,通过专项练习,辅以相关英语听力学习策略指导,帮助学生尽快掌握专项听力技能。
Section C: Work Step by Step是每个单元的主体部分,通过各种听说活动来培养学生的商务交流基本技能。任务分3步进行,每项任务分别有一个听力活动“Sharpen Your Ears”和一个口语活动“Let’s Talk”。其中任务1“Getting Started”旨在让学生掌握本单元主题下的最基本表达法,为下一步听说任务做准备;任务2“Going Further”是展开主题任务、深化主题内容的交际练习,其口语活动是两人一组的对话练习;任务3“Playing Your Role”侧重本单元所学知识方法的综合运用,口语活动是以小组为单位的角色扮演。
Section D: After-class Activities分为“Be an Active Listener”,“Presentation”和“Enjoy Your English”3项活动,“Be an Active Listener”补充内容上贴近国际商务英语考试或剑桥商务英语考试要求的习题,使教材逐渐与商务英语考试相接轨,同时为学生提供了良好的自主学习的平台。“Presentation”要求学生以小组为单位,总结并展示与本单元主题相关的主要问题,侧重对学生合作能力、调研能力、总结能力与展示能力的培养。“Enjoy Your English”多为与主题或听力技能相关的英语电影或歌曲等材料,劳逸结合,寓教于乐。
本教材在撰写过程中参阅了国内外大量英语教材及文献,同时得到了许多专家的宝贵意见和建议,北京联合大学英籍专家Colin James Osland对全书进行了文字审定,我们在此一并表示衷心感谢。编写组也殷切希望专家、学者及广大读者对教材中的不当之处不吝指正。
编 者
2014年6月
Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Listening for Signpost Words
Section C Work Step by Step
Task 1 Getting Started—Internet Giant
Task 2 Going Further—Baidu’s Unique Culture
Task 3 Playing Your Role—Changes in Yahoo!
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:American Dreams in China
Unit 2 Trademarks and Brands
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions (I)
Section C Work Step by Step
Task 1 Getting Started—Registering a Trademark
Task 2 Going Further—The Brand Value
Task 3 Playing Your Role—The Brand Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Green Flower Porcelain
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Identifying Main Ideas
Section C Work Step by Step
Task 1 Getting Started—The Company Status
Task 2 Going Further—The History and System of the Board
Task 3 Playing Your Role—Duties of the Board of Directors
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:The Social Network
Unit 4 The Stock Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Note Taking
Section C Work Step by Step
Task 1 Getting Started—Trading Principles
Task 2 Going Further—Making Your Portfolio
Task 3 Playing Your Role—A Decisive Hero
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Over You
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Summarizing
Section C Work Step by Step
Task 1 Getting Started—Negotiating a Business
Task 2 Going Further—Problems in Overseas Market
Task 3 Playing Your Role—Sales Strategy
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Invisible Wings
Unit 6 Company Vision
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Distinguishing Facts from Opinions (II)
Section C Work Step by Step
Task 1 Getting Started—Knowing Some Company Visions
Task 2 Going Further—The Vision Story
Task 3 Playing Your Role—Writing a Vision Statement
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Movie Episode:A Brief History of Apple Inc.
Unit 7 Business Geeks
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Location and Address
Section C Work Step by Step
Task 1 Getting Started—Big Potatoes
Task 2 Going Further—More Business Heroes
Task 3 Playing Your Role—The Heroes’ Story
Section D After-class Activities
Be an Active Listener
Presentation
Enjoy Your English Sing a Song:Try With Me
Unit 8 Global Top 500 Companies
Learning Objectives
Section A Lead-in
Icebreaker
Reading Aloud
Section B Listening Focus: Drawing Inferences
Section C Work Step by Step
Task 1 Getting Started—Company Profile
Task 2 Going Further—Company Development
Task 3 Playing Your Role—Successful Career
Section D After-class Activities
Be an Active Listener
Presentation134
Enjoy Your English Sing a Song:Make You Feel My Love
Glossary