本书系统地阐述了从创业生涯准备阶段到创意设计、拟定商业模式、资源组织策略以及创建新企业或新事业的全过程，具体包括：创业基础理论、创业生涯管理、技术创新理论、商业创意设计方法、机会评估、创业团队建设、商业模式设计、创业计划设计、创业资源整合策略、创建新企业和社会创业理论等。全书凸显了通过创新实现创业的重要内容，形成了“双创” “双价值”教育（经济价值和社会价值）的教材体系，旨在为国家实现“创新驱动发展” 培养大批高质量的“向善的创新型创业人才”。本书既可以满足各类高校本科生、研究生创业知识学习的需要，也可作为各类高等职业院校的创业教材。
这是一本凸显通过创新实现创业的经典高等教材，其形成了“双创”（创新与创业） “双价值”（社会价值、经济价值）的教育体系，案例丰富、系统严谨地阐释了创新与创业的全过程的互动共荣。
本书的完成先后得到了来自教育部创业教育指导委员会、南开大学创业研究中心、清华大学创业研究中心、北京航空航天大学创业研究中心等各级领导和专家多方面的指导与支持。特别是刘沁玲教授在南开大学商学院访学期间，得到了导师张玉利教授的精心指导，南开大学创业管理研究中心成员的创业精神和学术氛围对本人影响颇深。十多年来也得到了各级政府、省教育厅、学校在科研政策和研究基金等方面对我们教学改革和研究工作的
直接支持。各种学术会议和交流平台，为我们的教学和研究提供了及时的学习和交流机会，使我们有能力在出版了《知识创业论》《创业学》之后，又完成了《创新与创业管理》。在此，对促进中国高校创业教育发展做出贡献的国内外专家学者表示衷心的感谢！特别要感谢以下教授的指导和支持：
南开大学博士生导师、教育部创业教育指导委员会委员 张玉利教授
清华大学博士生导师、中国科学学与科技政策研究会理事长 曾国屏教授
清华大学博士生导师、教育部创业教育指导委员会委员 高 建教授
华中科技大学博士生导师 钟书华教授
北京航空航天大学创业教育中心主任 张 林教授
刘沁玲
2016年6月6日
第一章 创业导论 / 1
第一节 创业型经济的特征及发展 ····················································1
第二节 创业文化的特征及功能 ·····················································11
第三节 创业教育的兴起与发展 ·····················································15
第二章 创业的基本理论 / 26
第一节 创业的含义及相关问题 ·····················································26
第二节 创业模型与创业过程 ························································33
第三节 创业的基本类型 ······························································38
第三章 创业生涯管理 / 51
第一节 创业者与创业动机 ···························································51
第二节 创业技能培养 ·································································58
第三节 创业生涯设计 ·································································63
第四章 技术创新管理 / 72
第一节 技术创新基础理论 ···························································72
第二节 技术创新管理框架 ···························································83
第三节 知识产权保护 ·································································90
第五章商业创意设计 / 101 第一节商业创意与创意产业 ·······················································102 第二节创新原理与创意来源 ·······················································109 第三节商业创意设计的方法 ·······················································114
第六章创业机会评估 / 125 第一节创业机会的概念及特点 ····················································126 第二节创业机会的识别及来源 ····················································129 第三节创业机会的评价及筛选 ····················································135
第七章创业团队建设 / 149 第一节团队及类型 ···································································149 第二节创业团队及其作用 ··························································156 第三节创业团队构建和优化发展 ·················································166
第八章商业模式设计 / 176 第一节商业模式的基本问题 ·······················································176 第二节商业模式的逻辑 ·····························································182 第三节商业模式设计 ································································184 第四节商业模式创新 ································································191 第五节商业模式画布 ································································196
第九章创业计划设计 / 204 第一节创业计划概述 ································································205 第二节创业计划书的结构及内容 ················································209 第三节创业计划书的自查和评价 ·················································220
第十章创业资源整合策略 / 236 第一节创业资源整合概述 ··························································236 第二节创业融资难题与融资知识准备 ···········································244 第三节创业融资难题的破解策略 ·················································257
第十一章创建新企业 / 272 第一节法定的企业组织形式 ·······················································273 第二节公司注册地选择 ·····························································278 第三节创办新企业一般流程 ·······················································284
第十二章社会创业 / 295 第一节社会创业的概念、特征和形式 ···········································295 第二节社会创业的过程 ·····························································301 第三节国内外社会创业的实践 ····················································309 第四节社会创业与高校的创业教育 ··············································315
参考文献 / 322
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