Unit 1Brands and Marketing00
Background information00
Read and explore00
Text ABusiness in Emerging Markets00
Text BBuilding Brands in Emerging Markets0
Unit 2Management and Strategies0
Background information0
Read and explore0
Text AStrategic Principles for Competing inthe Digital Age0
Text BTransient Advantage0
Unit 3Ecommerce andPayment0
Background information0
Read and explore0
Text APayments：the End of aMonopoly，and No End of New Ways
to Pay Your Bills0
Text BUSA DiscountersHook Some Service Members with
Credit before Springing the Debt Trap0
Unit 4Tax and Companies0
Background information0
Read and explore0
Text AThe Price IsntRight:Corporate Profitshifting Has Become
Big Business0
Text BHow Apple Sidesteps Billions inTaxes0
Unit 5Corporate Culture and Human ResourceManagement0
Background information0
Read and explore0
Text ALOréal MastersMulticulturalism0
Text BCreating HumanresourceManagement Value in the
Twentyfirst Century SevenSteps to Strategic HR
Unit 6International Trade
Background information
Read and explore
Text AShattering the Myths about USTrade Policy
Text BChinaAustralia Free TradeAgreement
Unit 7Banking and Finance
Background information
Read and explore
Text AShadow and Substance
Text BSovereign Doubts
Unit 8Energy and Economy
Background information
Read and explore
Text AThe Haves and the HaveNots
Text BFive Myths About Gas Taxes
Unit 9Economic Crisis and Challenges
Background information
Read and explore
Text AGlobal Economic Challenges：the Pressingand Visible
Issues
Text BThe Current Global Economic Crisis：Gleaningfrom History
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