随着我国改革开放和社会主义市场经济的快速推进，中国经济已经连续30多年保持着持续高速增长的态势，并进入了一个最为活跃的经济发展时期。近年来，随着我国加入WTO后有关承诺条款的逐步兑现，众多外资工商企业纷纷抢滩登陆、进军中国市场，不仅使我国迅速融入全球经济一体化进程，而且也更加凸显中国市场的国际化特征。
外向型经济依靠外语工具支撑，国际贸易、商务活动的顺利开展需要大批英语人才作保证。商务英语涉及国际贸易、商务往来、通关报检、运输仓储、会展旅游等各领域，并在国际交往、商务活动、文化交流、促进经济发展、丰富社会生活、构建和谐社会、弘扬中华文化等方面发挥着越来越大的作用，因而成为我国经济发展的重要支撑，在我国外向型经济发展中占有举足轻重的位置。
当前，面对世界经济的迅猛发展和国际市场激烈竞争的压力，我国企业要生存就必须走出国门，中国经济要发展就必须参与国际竞争。为此急需大量既懂专业知识，又掌握外语工具的新型商务英语人才。加强商务英语的推广普及，加速商务英语专业知识技能型应用人才的培养，已成为我国经济转型发展亟待解决的问题。
需求促进专业建设，市场驱动人才培养，针对我国高校商务英语教材陈旧，知识老化而急需更新的问题，为了配合“北京市国际化大都市”的建设，适应国家经济发展、满足社会商务英语人才市场需求，扶助“中、小、微”企业发展，也为了解决学生就业问题，在北京联合大学、燕山大学、北京交通大学、山西大学、北方工业大学、郑州大学等全国10多所高校的支持下，我们组织多年从事商务英语教学和实践活动的国内知名专家教授及业界精英，共同精心编撰了此套教材，旨在提高我国商务英语专业大学生和从业者的专业技术素质，更好地服务于我国外向型经济。
本套教材作为普通高等院校商务英语专业的特色教材，融入了商务英语最新教学理念，强化“听、说、读、写、译”理论与实践的紧密结合，注重岗位技能应用方法、应用能力的培养训练，并为中国教育部考试中心与英国剑桥大学考试委员会联合组织的剑桥商务英语证书（Business English Certificate)考试打好基础。
本套系列教材根据高等院校“商务英语”专业教学大纲和课程设置，包括： 《商务英语阅读》、《商务英语写作》等5本教材。教材的出版对商务英语从业人员的教育培训，对帮助学生尽快熟悉商务英语操作规程与业务服务，毕业后能够顺利走上社会具有特殊意义。
本套教材既可作为普通高等院校“商务英语”专业教学的首选教材，也可以作为商务、贸易、工商企业在职员工的培训教材。
牟惟仲
2013年10月
Chapter 1 Language Style and Tone of Business Writing
1.1 Introduction
1.2 Language Style and Tone of Business Writing
Chapter 2 Basic Business Letter Format
2.1 Definition and Purpose of a Business Letter
2.2 Common Types of Business Letters
2.3 The Basic Format of a Business Letter
2.4 Letter Styles
2.5 Punctuation Styles
2.6 Guidelines for Writing English Business Letters
2.7 Styles of Envelope Addresses
2.8 Useful Expressions
Exercises: Basic Business Letter Format
Chapter 3 Notes
3.1 Introduction
3.2 Parts of a Note
3.3 Guidelines for Planning and Organizing Notes
3.4 Guidelines for Writing Notes
3.5 Sample Notes
3.6 Useful Expressions
Exercises: Writing Notes
Chapter 4 Faxes
4.1 Introduction
4.2 Parts of a Fax
4.3 Guidelines for Planning and Organizing Faxes
4.4 Guidelines for Writing Faxes
4.5 Sample Faxes
4.6 Useful Expressions
Exercises: Writing Faxes
Chapter 5 Email
5.1 Introduction
5.2 Parts of an Email
5.3 Guidelines for Planning and Organizing Emails
5.4 Guidelines for Writing Emails
5.5 Sample Emails
5.6 Useful Expressions
Exercises: Writing Emails
Chapter 6 Memo
6.1 Introduction
6.2 Parts of a Memo
6.3 Guidelines for Planning and Organizing Memos
6.4 Guidelines for Writing Memos
6.5 Sample Memos
6.6 Useful Expressions
Exercises: Writing Memos
Chapter 7 Minutes
7.1 Introduction
7.2 Parts of a Minute
7.3 Guidelines for Planning and Organizing Minutes
7.4 Guidelines for Writing Minutes
7.5 Sample Minutes
7.6 Useful Expressions
Exercises: Writing Minutes
Chapter 8 Invitation Cards and Letters
8.1 Introduction
8.2 Parts of an Invitation Cards and Letter
8.3 Guidelines for Planning and Organizing Invitations
8.4 Guidelines for Writing Invitations
8.5 Sample Invitations
8.6 Useful Expressions
Exercises: Writing Invitation Cards and Letters
Chapter 9 Letters of Apology
9.1 Introduction
9.2 Parts of an Apology Letter
9.3 Guidelines for Planning and Organizing Apology Letters
9.4 Guidelines for Writing Apology Letters
9.5 Sample Apology Letters
9.6 Useful Expressions
Exercises: Writing Apology Letters
Chapter 10 Letters of Complaint
10.1 Introduction
10.2 Parts of a Complaint Letter
10.3 Guidelines for Planning and Organizing Complaint Letters
10.4 Guidelines for Writing Complaint Letters
10.5 Sample Complaint Letters
10.6 Useful Expressions
Exercises: Writing Complaint Letters
Chapter 11 Letters of Adjustment
11.1 Introduction
11.2 Parts of an Adjustment Letter
11.3 Guidelines for Planning and Organizing Adjustment Letters
11.4 Guidelines for Writing Adjustment Letters
11.5 Sample Adjustment Letters
11.6 Useful Expressions
Exercises: Writing Adjustment Letters
Chapter 12 Letters of Application
12.1 Introduction
12.2 Parts of an Application Letter
12.3 Guidelines for Planning and Organizing Application Letters
12.4 Guidelines for Writing Application Letters
12.5 Sample Application Letters
12.6 Useful Expressions
Exercises: Writing Application Letters
Chapter 13 Letters of Inquiry
13.1 Introduction
13.2 Parts of an Inquiry Letter
13.3 Guidelines for Planning and Organizing Inquiry Letters
13.4 Guidelines for Writing Inquiry Letters
13.5 Sample Inquiry Letters
13.6 Useful Expressions
Exercises: Writing Inquiry Letters
Chapter 14 Order Letters
14.1 Introduction
14.2 Parts of an Order Letter
14.3 Guidelines for Planning and Organizing Order Letters
14.4 Guidelines for Writing Order Letters
14.5 Sample Orders
14.6 Useful Expressions
Exercises: Writing Order Letters
Chapter 15 Business Reports
15.1 Introduction
15.2 Parts of a Business Report
15.3 Guidelines for Planning and Organizing Business Reports
15.4 Guidelines for Writing Business Reports
15.5 Sample Business Reports
15.6 Useful Expressions
Exercises: Writing Business Reports
Chapter 16 Business Proposals
16.1 Introduction
16.2 Parts of a Business Proposal
16.3 Guidelines for Planning and Organizing Business Proposals
16.4 Guidelines for Writing Business Proposals
16.5 Sample Business Proposals
16.6 Useful Expressions
Exercises: Writing Business Proposals
References
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