本教材采用情景模拟的编写方式，以一个大学毕业生在外贸公司学徒的过程为主线，以外贸业务员岗位技能为导向，以外贸业务处理为任务驱动方式，以师徒对话、沟通函电撰写为表现形式，设计外贸业务操作与英语函电内容。共包括外贸业务员岗位认知、国际贸易准备、寻找交易伙伴、探询建立贸易关系、交易磋商、签订合同、履行合同、解决贸易纠纷、跨境电子商务、互联网营销十个模块的内容，以满足国际贸易手段网络化和跨境电子商务发展对快速阅读大量互联网信息、在线营销和利用跨境电子商务平台进行国际贸易的能力要求。本教材既可作为外贸函电、跨境电子商务、互联网营销等专业课程的教材，也可作为相关从业人员自学的参考书。
Training Module 1 Getting to Know the Job
Task 1—1 Going into Training
Task 1—2 Having a View of Foreign Trade Business
Task 1—3 Duties of a Foreign Trade Business Clerk
Task 14 Requirements for the Foreign Trade Business Clerk
Task 1—5 Setting up Training Courses for the Apprentice
Task 1—6 Help Yourself
Task 1—7 Testing Your Improvement
Training Module 2 Preparing for Foreign Trade
Task 2—1 Going into Training
Task 2—2 Collecting Information on Merchandise
Task 2—3 Designing Catalogue
Task 2—4 Calculating Price and Making Price List
Task 2—5 Help Yourself
Task 2—6 Testing Your Improvement
Training Module 3 Seeking Potential Business Partners
Task 3—1 Going into Training
Task 3—2 The Ways to Seek Potential Business Partners
Task 33 How to Choose & Performin the Exhibition
Task 3—4 Being in the Canton Fair
Task 3—5 Help Yourself
Task 3—6 Testing Your Improvement
Training Module 4 Establishing Business Relations
Task 4—1 Going into Training
Task 4—2 Getting to know the Structure of Business Letters & Addressing Envelopes
Task 4—3 Making Foreign Trade Correspondence Effective
Task 4—4 Writing Circular Letters to Establish Business Relations
Task 4—5 Help Yourself
Task 4—6 Testing Your Improvement
Training Module 5 Entering into Sales Contracts
Task 5—1 Going into Training
Task 5—2 Inquiring and Replying
Task 5—3 Making Offers
Task 5—4 Replying to Offers
Task 5—5 Help Yourself
Task 5—6 Testing Your Improvement
Training Module 6 Signing a Sales Contract
Task 6—1 Going into Training
Task 6—2 Filling out the Contract
Task 6—3 Signing the Contract
Task 6—4 Help Yourself
Task 6—5 Testing Your Improvement
Training Module 7 Fulfilling a Contract
Task 7—1 Going into Training
Task 7—2 Starting to Fulfill Contracts
Task 7—3 Dealing with L／C Business
Task 7—4 Communicating for Shipping Requirements
Task 7—5 Arranging Shipment
Task 7—6 Communicating after Shipment
Task 7—7 Help Yourself
Task 7—8 Testing Your Improvement
Training Module 8 Resolving Disputes Arising from Foreign Trade
Task 8—1 Going into Training
Task 8—2 Resolving Disputes from Contractual Negotiations
Task 8—3 Resolving Disputes from Contractual Executions
Task 8—4 Resolving Disputes Arising from Documentary Discrepancies
Task 8—5 Help Yourself
Task 8—6 Testing Your Improvement
Training Module 9 Cross Border E—commerce
Task 9—1 Going into Training
Task 9—2 Getting to Know CBEC
Task 9—3 Escrow Service
Task 9—4 Payment Methods of CBEC
Task 9—5 Choosing a Platform for CBEC
Task 9—6 Designing a Scheme for CBEC
Task 9—7 Starting CBEC
Task 9—8 Help Yourself
Task 9—9 Testing Your Improvement
Training Module 10 Internet Marketing
Task 10—1 Going into Training
Task 10—2 Internet Marketing Overview
Task 10—3 Search Engine Marketing
Task 10—4 SNS Marketing
Task 10—5 Data—driven Marketing
Task 10—6 Help Yourself
Task 10—7 Testing Your Improvement
Postscript The Fare well
参考文献
《外贸业务函电/高职高专经管类专业精品教材系列》：
Long： Neatness，for another thing.That means clean，without smudges，finger marks or erasures.
White： Yes，never be guilty of sending off over your signature a letter that is soiled，creased，or torn，or that is in any way marred or unsightly.Anything else？
Long： That's all I can guess.
White： The last is the layout of your typing on the sheet.Whether long or short，your letter typed should present an even，well—balanced appearance，e.g.neither crowded at the top of the page nor sitting lopsidedly on one side of it.This seems easier today because it's very convenient for us to adjust the whole layout at will with pc.
Bear in mind that wide margins make your letter more readable and inviting.So if the letter is very long，use two sheets instead of crowding it all on one.But avoid an additional sheet for only one or two concluding lines of a letter.However，very short letter looks better when they are double—spaced，with either double or triple spaces between the paragraphs.
Long： Is that all for the appearance of a letter？
White： That's all，from my view.The good appearance is attractive and helps to catch the receiver's eyes.But if the receiver can understand the meaning you expressed，be interested enough in your letter and respond accordingly depend completely on the quality of your letter.There are many criteria for good quality business letters.Here I would like to tell you with the widely accepted 7C standards.They are Completeness，Correctness，Clearness，Conciseness，Concreteness，Courtesy and Consideration.
Completeness means that your letter to be sent off should contain all the necessary information you intend to convey to the receiver.If any piece of information is lacking，the receiver will have to ask for clarification.It will not only waste time，energy and money，but also lead to unfavorable impression to the reader.
Long： Let me try the correctness.It asks for correct grammar，punctuation and spelling of words.
White： Yes，but it refers much more than that.A letter may be perfect mechanically speaking，but still it does not achieve a desired effect at times.The criteria to judge if your letter is correct are if the information you supplied is true and if the reader understands your letter as you desired.To achieve this，you should choose the right words that can most closely convey the meaning of your thoughts，provide factual information and reliable figures，and be clear about the meanings of all the trade terms and jargons you quote.Say as things are.Don't overstate or understate.
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