《市场营销专业英语》以市场营销业务流程为导向，选取流程中关键的环节如STP 战略、消费者行为分析、产品与品牌管理、渠道设计、定价技巧、销售技巧、广告策划和网络营销的最新进展等内容，精选难易适中的英语材料，针对每个环节设计了相应的情景，通过工作语言阅读、小案例分析、情景对话、角色扮演、实操演练和语言点练习等灵活多样的形式，突出营销的操作性和语言的实用性，强调英语作为沟通工具在营销全程的运用。

Contents
Unit 1 Developing Marketing ＆ Corporate Strategies
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 2 Understanding Marketing Environment and Consumers
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 3 Marketing Research
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 4 Identifying Market Segments and Targets
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 5 Managing Products and Brands
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Models
Practical Training
Unit 6 Channels of Distribution
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 7 Setting the Right Price
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 8 Sales Promotion ＆ Personal Selling
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 9 Advertising and Public Relations
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Promotional tool
How it is being used
Advertising
Personal Selling
Sales Promotion
Public Relations
Further Reading
Practical Training
Unit 10 Internet Marketing
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms ＆ Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training