本书既按照管理学的基本理论框架——计划、组织、领导和控制,又紧紧围绕竞争优势的五个重要因素——成本、质量、速度、创新和服务进行介绍。全书内容丰富实用,既全面介绍了管理学的基本内容,又与创新的理论进展和管理实践密切相关;实践性和时代感强,收录了许多管理案例和实践方法。既能帮助老师有效地组织教学,又能使学生或职业经理人学习到最新的理论和实践方法。
PART ONE Foundations of Management (管理学基础)
Chapter 1 Managing and Performing (管理和执行)
1.1 Managing in the New Competitive Landscape
].2 Managing for Competitive Advantage
1.3 The Functions of Management
].4 Management LeveIs and Skills
1.5 You and Your Career
Key Terms
Summary Of Learning Objectives
Discussion Questions
Chapter 2 The External and Internal Environments (内外部环境)
2. l The Macroenvironment
2.2 The Competitive Environment
2.3 Environmental Analysis
2.4 Responding to the Environment PART ONE Foundations of Management (管理学基础)
Chapter 1 Managing and Performing (管理和执行)
1.1 Managing in the New Competitive Landscape
].2 Managing for Competitive Advantage
1.3 The Functions of Management
].4 Management LeveIs and Skills
1.5 You and Your Career
Key Terms
Summary Of Learning Objectives
Discussion Questions
Chapter 2 The External and Internal Environments (内外部环境)
2. l The Macroenvironment
2.2 The Competitive Environment
2.3 Environmental Analysis
2.4 Responding to the Environment
2.5 The Internal Environment of Organizations: Culture and Climate
Key Terms
Summary Of Learning Objectives
Discussion Questions
Chapter 3 Managerial Decision Making (管理决策的制定)
3.1 Characteristics of Managerial Decisions
3.2 The Stages of Decision Making
3.3 The Best Decision
3.4 Barriers to Effective Decision Making
3.5 Decision Making in Groups
3.6 Managing Group Decision Making
3.7 Organizational Decision Making
Key Terms
Summary Of Learning Objectives
Discussion Questions
PART TWO Planning: Delivering Strategic Value (计划:传递战略价值)
Chapter 4 Planning and Strategic Management (计划战略管理)
4.1 An Overview of Planning Fundamentals
4.2 Levels of Planning
4.3 Strategic Planning
Key Terms
Summary Of Learning Objectives
Discussion Questions……
PART THREE OrganIzing:Building A Dynamic Organization(组织建立动态组织)
PART FOUR Leading:Mobilizing Pelple(领导:激励员工)
PART FIVE Controlling :Learning and Changing(控制:学习与变革)